A pop-up shop or restaurant is all the rage right now. If you want to have a successful run then there are several things that you can do, the pop up should be an extension of your more permanent business. This way you don’t just find success on the day, but for the days to come on your entrepreneurial path.
So, what should you include in your pop up to guarantee a successful pop?
1 – A Big Sign
If people cannot find your pop up, then they obviously can’t contribute to your success. So, making your little pop up as obvious and loud as possible is the best way to attract your customers and help guide their way. After all, signs are the cornerstones of life.
2 – Free Stuff
People like free stuff. It is a universal truth. So, offering them something free to pop by your limited time store? A perfect way to appeal to this basic human love.
3 – Creativity
People across the world are jumping on this trend. A new, cool, creative way to do is the best way to stand out from the crowd. This can be anything from having a floating pop up to placing your pop up on the roof of a skyscraper, if it excites people then you should do it!
4 – Brand, Brand, Brand
Everything about your pop up should be an extension of your brand. From five-star food, luxurious decorations and all the way to the business cards you should be handing out. If it doesn’t fit into your brand, then you should not include it in your pop up.
5 – Sales
What do people love almost as much as free stuff? Sales! The product you provide in your pop up should be discounted from your main store. It makes people more inclined to come check it out and feel like they are getting a bargain in the process!
6 – Friendly Staff
You want the pop-up experience to be stellar. Having a friendly, fun and lively staff is the best way to achieve this. Flat and boring people would not be good ambassadors for your brand. In which case, take the jokesters of your business for this short-lived adventure!
7 – Promotion for Your Permanent Business
A pop up is all well and good, but at the end of the day, it should be a promotional tool for your main business. After all, you want to be successful on pop up day and every day after!
At Flintham Cabins LTD, we provide a range of pop-up containers that will suit your business down to the ground. If you think these would be right for your business and its pop up endeavours, then please contact us today.
